“RichTok” Influencer Becca Bloom Dresses Herself and Her Cat in Matching Lace for His Baptism

07 September 2025

Becca Bloom and Cat Oscar. Credit : Becca Bloom/TikTok

Luxury-lifestyle influencer Becca Bloom known for her extravagant “RichTok” content and viral moments recently drew attention for staging a baptism for her cat, Oscar. In the reveal, Bloom posted to TikTok that since the pet had been “acting out lately,” a friend suggested he “needed God.” She announced that both she and Oscar would be dressed in identical white lace gowns for the ceremony: her own designer gown by Jonathan Simkhai and a miniature matching version for the cat.

Bloom boasted over 7 million followers across TikTok and Instagram and remains a key figure in the RichTok sub-culture. Her lifestyle videos span dawn-to-night routines in luxury mansions, gourmet breakfasts at 4:30 a.m., high-end shopping sprees and designer-driven travel content.

The visual spectacle of matching wardrobe for human and pet points to the performative edge of her brand. The captioned video combined religious ritual optics complete with formal attire, gala-style accessories and captioned declarations with the ritual treatment of a household pet. The incongruity of a cat baptism styled like a red-carpet event provoked curiosity, amusement and critique in roughly equal measure.

This latest stunt ties into Bloom’s broader pattern of hyper-visible content. Earlier coverage noted her lavish Lake Como wedding to husband David Pownall, featuring custom gowns, high-jewelry, bespoke menus and bubble machines. Her cat Oscar has already appeared in previous videos dressed in haute-fashion items, eating caviar from Versace chargers and playing the role of accessory to her larger-than-life world.

Within influencer culture this moment raises questions about the line between personal content, branding and spectacle. Dressing a pet for baptism becomes more than an anecdote it becomes a share-ready showpiece, a brand extension and a headline. It also touches on the performativity of ritual, the relationship between creator and audience, and how the smallest details matching lace of cat and owner become markers of aspirational lifestyle.

For her audience the post operates on multiple levels: comedic, aspirational and brand-forward. Some followers likely view it as fun, whimsical and aligned with Bloom’s maximalist aesthetic. Others may interpret it as pointed commentary on influencer culture itself where even a pet’s baptism is content. The celebrity-ritual meets cat-cosplay angle underscores how online personalities increasingly stage life events for viewership rather than purely for personal meaning.

As always with Bloom’s content, the layering matters. The caption did not just announce the baptism it framed it as a response to behavioural problems (“acting out”) and as a significant event within her life-world of designer dresses, vintage capes and formal ceremonies. The cat’s baptism becomes an extension of her branded narrative: everything is elevated, curated and posted.

In influencer culture the message is clear: visibility is currency, extravagance is content, and pets are props. Matching lace-outfits for owner and cat at a baptism may seem whimsical or absurd depending on your vantage point but in a digital economy of views, cost-per-click and brand visibility, the moment fits precisely into the logic of a lifestyle-creator economy.

Whether this latest move resonates, polarises or fades into influencer archives remains to be seen. But for now Becca Bloom has turned a cat baptism into a viral moment and in doing so illustrated once again how “life” and “content” are increasingly inseparable in the world of social-media creators.