RichTok Influencer Becca Bloom Abandons ‘Stolen Treasure’ Costume After Louvre Heist

30 October 2025

Becca Bloom; Police outside of the Louvre in Paris. Credit : beccaxbloom/Tiktok;Jerome Gilles/NurPhoto via Getty

Luxury-lifestyle influencer Becca Bloom known online for her high-end #RichTok content and following of approximately 4.8 million made a last-minute change to her planned Halloween costume in light of the high-profile heist at Louvre Museum in Paris on October 19, having originally intended to dress as “stolen treasure.” Instead, she opted to portray herself as “the stolen treasure of Atlantis,” announcing the pivot in a TikTok video filmed at an abandoned French château. Bloom explained that given the magnitude of the Louvre robbery where more than €88 million worth of historic royal jewels were taken in just seven minutes the idea of dressing as generic stolen treasure felt inappropriate.

In the video she broke down the details of her updated look: a $3,990 chain-style seashell dress by Paco Rabanne, accessorised with a gemstone-heavy necklace, an oyster-inspired metallic purse and matching heels. She spoke directly to her audience of followers, saying that the costume change was made out of respect for the recent theft and that she wanted the outfit to maintain a playful fantastical bent rather than mirror a real-world crime. “Originally I was going to be stolen treasure, but given recent events at the Louvre, some people might find that inappropriate,” she said.

The heist itself captured global attention: armed thieves used chainsaws and grinders to force open the museum vault, subsequently vanishing with jewels once worn by French royalty such as Marie‑Louise (Napoleon’s second wife) and Empress Eugénie. Seven individuals have been arrested in connection with the raid. Bloom’s decision reflects a broader cultural moment wherein influencers reckon with current events and adjust public-facing content accordingly especially when their brand is tied to opulence and spectacle.

Although her aesthetic tends toward luxury displays ovious luxury brands, lavish settings and aspirational lifestyle footage Bloom made it clear that she viewed the costume change not as a limitation but as a creative challenge. Her final choice maintained the glamour that forms the core of her image, while sidestepping potential insensitivity around the real-world crime. One French TikTok commenter even gave quiet approval, writing that in France people “ALL do jokes about The Louvre so it is ok,” which Bloom acknowledged with a like.

The incident offers insight into how digital content creators monitor cultural context and adjust their imagery in real time. For Bloom, whose content often blends high fashion, socialite moments, and pointed luxury references, the pivot from “stolen treasure” to a mythic-underwater trope shows awareness of both the optics and the implications of costume choices. Her filming location the abandoned château added dramatic flair consistent with her brand, but the messaging was intentional: a costume that embodied fantasy rather than mimicking a crime scene.

As Halloween approaches and creator content ramps up, Bloom’s choice may serve as a case study in influencer risk-management. Costume designers, stylists and brand partners will note the careful balance she struck: remain true to signature opulence, yet avoid conflicting with serious real-world events. For followers of RichTok culture, the episode adds nuance to the discourse around wealth, performance and the responsibilities of high-visibility creators.

Ultimately, Becca Bloom’s costume change is more than a wardrobe adjustment it is a moment of brand self-editing aligned with contemporary awareness. In a world where images circulate instantly and cultural moments shift rapidly, her decision underscores how even festive content must travel with context.