nX PRODUCTIONS: THE NEW ENTERTAINMENT POWERHOUSE BUILDING WHAT COMES NEXT

06 October 2026

Lisa LoBasso and Ana Vergara are taking nX beyond talent management and into the world of film, television and original storytelling.

There is a major difference between being part of Hollywood and building something within Hollywood.

For Lisa LoBasso, CEO of nX Brand & Talent Management and CEO of nX Productions, the goal has always been bigger than simply being part of the entertainment industry.

It is about creating opportunities.

Now, LoBasso is taking that philosophy into a new arena with nX Productions, a growing film and television production company being developed alongside Ana Vergara, Director of Media & Productions.

The company's first announced project is already underway, and it is giving audiences a glimpse into what nX plans to become.

THE STORY BEHIND THE STORY

Prymrr: Sick of It Tour Documentary will serve as the first production under the nX Productions banner.

The documentary follows recording artist Prymrr during her tour, taking audiences behind the scenes and beyond the polished performances.

The production is designed to capture the reality of an artist's journey the excitement, ambition, pressure, unexpected challenges, personal moments and victories that happen away from the spotlight.

LoBasso is the Director and Prymrr is the Executive Producer, with Vergara serving as Producer.

Rather than creating a traditional concert film, the team is approaching the project as a story about the person behind the performer.

And that distinction could make all the difference.

LISA LOBASSO'S BIGGER VISION

For LoBasso, launching nX Productions is a natural extension of the work she has already been doing through nX Brand & Talent Management.

Managing talent means understanding what makes an artist marketable.

Producing means understanding what makes a story worth watching.

LoBasso wants nX to operate at the intersection of both.

“We want to create opportunities, not just wait for them,” says LoBasso.

That philosophy is becoming the foundation of nX Productions.

The company is developing a growing slate of projects that can potentially reach audiences through film, television, streaming and digital platforms.

ANA VERGARA AND THE PRODUCTION SIDE

At the center of the production operation is Ana Vergara.

As Director of Media & Productions, Vergara is helping guide the development of nX's projects while working to turn concepts into productions.

Her role is part creative, part organizational and part strategic helping bridge the gap between an idea and the finished product.

Together, LoBasso and Vergara bring different strengths to the company.

LoBasso's focus is the larger business and entertainment vision.

Vergara's focus is bringing that vision into the production process.

The result is a partnership designed to build rather than simply react.

A SLATE BEYOND ONE DOCUMENTARY

While Prymrr: Sick of It Tour Documentary is nX Productions' first announced production, the company says it has multiple film and television projects in the works.

The upcoming slate includes projects across several formats, including:

• Feature films

• Television projects

• Documentaries

• Unscripted entertainment

• Digital content

The company is intentionally building a diverse slate rather than tying itself to one genre. That strategy gives nX room to develop stories for different audiences and platforms.

THE NEW BUSINESS OF ENTERTAINMENT

The traditional entertainment model is changing.

Talent can build an audience before ever signing with a major studio.

A documentary can find an audience through streaming or digital platforms.

A television concept can begin as a social-media idea.

And an independent production company can develop intellectual property without waiting for a traditional Hollywood gatekeeper to give permission.

nX Productions is entering that changing landscape with an approach that connects talent and production.

The company already understands the people trying to break into entertainment.

Now it wants to help create the projects they can become part of.

WHAT COMES NEXT?

The first chapter is Sick of It Tour Documentary.

The next chapters are still being written.

With films and television projects already in development, nX Productions is positioning itself for a larger role in entertainment, one that reaches beyond management and into ownership, development and production.

For LoBasso and Vergara, the objective isn't simply to make one successful project.

It is to build a company capable of creating many.

And if the first production is any indication, nX Productions may be just getting started.

The talent may be in front of the camera but nX wants to be one of the companies creating what the audience sees next.