Meet #RichTok Influencer Becca Bloom and how She’s Turning Her Family’s Wealth into Her Own Empire

18 May 2025

Image: @beccaxbloom

Becca Bloom, born Rebecca Ma, has quickly become one of the most talked-about personalities in the world of social media, especially on TikTok. With nearly 3 million followers and counting, Bloom has carved out a unique space in the #RichTok niche where influencers showcase their wealth, luxury fashion, high-end travel, and lavish lifestyles to eager audiences.

Her rise has been meteoric, fueled by a mix of authenticity, aspirational content, and an unapologetic embrace of privilege. A recent TikTok video that went viral featured her showing off her “everyday jewelry,” which includes statement pieces from world-renowned brands like Van Cleef & Arpels, Cartier, Bulgari, and a diamond-encrusted Rolex Datejust. “It’s a lifestyle that I’ve grown up with, but it’s also something I work for every day,” she said in one of her posts.

Bloom’s videos often show her unboxing new luxury purchases, giving makeup tutorials featuring high-end products, and offering glimpses into her globe-trotting adventures from shopping in Paris to spa weekends in Lake Tahoe. In one heartwarming video, she surprised a loyal fan by gifting them a Van Cleef & Arpels Sweet Alhambra bracelet, worth around US$1,650 a gesture that earned her praise for generosity but also criticism for flaunting wealth.

Behind the glitz and glamour lies a family story that reads like a Silicon Valley success tale. Becca’s parents, Simon Yiming Ma and Heidi Chou, are both prominent tech entrepreneurs who co-founded Camelot Information Systems, a software company that rode the wave of China’s technology boom. Their business acumen and investments enabled them to raise their family in Atherton, California, one of the wealthiest enclaves in the United States, where the median home price soared to around $8 million in 2024.

Despite her privileged upbringing, Becca is determined to make a name for herself beyond her family’s wealth. “It would have been easy to just live off my parents’ money,” she told fans in a Q&A session. “But I wanted to prove to myself that I could build something on my own.” To that end, she’s currently working in finance, building a career that she hopes will sustain her luxurious lifestyle independently. “Finance is tough,” she admits, “but it’s rewarding to know that my hard work is paying for my life now.”

Her personal life is also making headlines. Becca recently got engaged to a Google engineer she met through mutual friends at a San Francisco tech networking event. The couple plans to tie the knot in Lake Como, Italy, a fittingly glamorous location that matches her larger-than-life persona.

With wedding plans underway and her social media influence only growing, Becca Bloom is poised to become even more of a household name in the coming year. Her content continues to spark conversations about privilege, wealth, and the power of social media to shape modern perceptions of success.

Critics argue that #RichTok where influencers like Bloom show off luxury goods can feel out of touch in a world where many struggle financially. Yet fans defend her openness about her privilege, praising her for not pretending to be something she’s not. “She’s not fake about where she comes from,” one follower wrote. “She’s honest, and that’s refreshing.”

As Becca Bloom navigates her 20s, she remains committed to balancing authenticity with aspiration. Whether she’s showing off a Cartier Love bracelet or offering financial advice to young professionals, she’s proving that being born into wealth doesn’t mean you can’t forge your own path one TikTok at a time.