Introverted Influencer Scarlett Frazer Opens Up on Trolls, Beauty Culture, and Digital Misconceptions

23 June 2025

At 25 years old and with over 367,000 followers on TikTok, Scarlett Frazer has carved out a niche in the lifestyle and beauty space, but her journey has also revealed the darker side of online fame. Despite her graceful presence in front of the camera, she’s had to confront harsh criticism especially personal attacks targeting her nose prompting her to take action by filtering any mentions of the word “nose” from her comments. The relentless negativity created a self‑doubt she had never experienced until now, yet over three years in the spotlight she says she has built up a mental resilience that helps those comments roll off her back.

Beyond personal attacks, Frazer is challenging a pervasive stereotype: that influencers are extroverted attention seekers. She describes herself and many fellow creators as introverts first and foremost. The real appeal of content creation, she explains, lies in the solitude filming alone in a bedroom yet this contrasts sharply with the high‑energy public persona demanded by the role.

Frazer also addressed trends in online aesthetics, celebrating a resurgence of hyper‑femininity, think pink, heels, and soft textures at a time when hustle culture and disdain for traditionally “girly” pursuits have receded. She argued that embracing femininity should not be equated with shallowness. Wearing heels and loving makeup can coexist with intelligence and ambition, she insists, countering past messaging that dismissed women who prioritize style.

Her transparency resonates with a growing audience seeking authenticity. In an era where many creators perfect their image behind the veneer of extroversion and grit, Frazer’s candid reflections and mental-health strategies reveal the nuanced realities of life under constant scrutiny. She advocates for self‑care measures such as comment moderation to preserve emotional well‑being while maintaining her voice and presence online.

Scarlett Frazer’s story reflects two broader cultural undercurrents. First, the shift in influencer values toward mental health and equity over curated perfection. Second, the reappreciation of femininity as powerful rather than performative. For brands looking to engage meaningfully with Gen Z and younger millennial audiences, these themes offer a roadmap toward genuine connections in influencer partnerships.

Frazer reminds us that being a creator is not synonymous with showmanship; behind the curated content are individuals navigating isolation, judgment, and evolving identity. Her insistence that introverts have a place in the spotlight and that soft aesthetics are not antithesis to strength adds nuance to the modern digital narrative. In a landscape obsessed with visibility, her quiet courage speaks volumes.