Influencer Valioso, 20, tragically dies in a car crash during vacation

08 October 2025

Valioso. Valioso/Instagram

Brazilian social media star Alex Luan dos Santos Pereira, known online as Valioso, has died at the age of 20 in a heartbreaking car accident while on holiday in Jacobina, Brazil. He was a rising digital creator, known for his comedic videos that had earned him over 1 million followers on TikTok and around 400,000 on Instagram.

News of the crash broke shortly after the October 4 incident, when authorities reported that Valioso had been riding in a speeding vehicle with four other occupants. The car veered off and crashed into a tree on Padre Alfredo Street, in front of the Jardim da Saudade Cemetery, instantly claiming his life. Emergency crews transported the remaining passengers to Vicentina Goulart Regional Hospital, though official reports offer no update yet on their conditions.

Valioso’s journey on TikTok began in November 2023. Over the subsequent two years he amassed more than 90 million likes across his posts, quickly rising from an emerging creator to a beloved presence for fans who resonated with his humor, energy, and relatability. His final posts came as recently as September 29, when he reshared a dramatic text meme with an expressive face, a small echo of the personality that tied viewers to him.

The response to his sudden death has been immediate and emotional. On his last shared post, fans flooded the comment section with tributes, many in Portuguese, expressing shock, grief, and gratitude for the joy he brought into their lives. Some wrote that his work left a mark, that he would never be forgotten, and that losing him feels impossibly premature.

Valioso’s parents, close friends, and the influencer community are left to wrestle with the suddenness of his departure. Too many creators and audiences know that social media fame moves fast but this tragedy is a stark reminder of how fragile life remains behind what often feels like a curated digital space. Those who followed him now must make sense of a legacy built in laughter, creativity, and shared moments, now interrupted without warning.

His story touches on themes larger than just his own. In the world of influencers, creators often share so much of themselves that the boundary between public persona and private being blurs. When the unexpected happens, it is not only a personal loss but also a collective shock to communities that have come to rely on those creators for escapism, connection, and authenticity. The bond between creator and audience is not transactional it is emotional. And here that bond was cleaved in a single, tragic moment.

In a time when influencer culture is under scrutiny for how much it asks of creators in mental health, labor, exposure Valioso’s death serves as a painful reminder that behind every handle is a human with vulnerabilities and limits. His content may live on in archived videos and shared clips, but the silence left in his absence is stark.

His peers, fans, and those who watched from the sidelines will remember the brightness of his rise, the swiftness of his fall, and the sudden void he leaves. In tributes, people speak of how much he meant in their daily scrolls. In news coverage, he becomes a symbol of both digital possibility and mortal fragility. The weight of his passing will settle not merely in his home region of Brazil, but across the global network of viewers who saw him perform, laugh, connect.

In the coming days, more details may emerge on the conditions of his fellow passengers, the circumstances of the accident, and what memorials his loved ones may choose. But for now, the grief is raw, the loss stark, and the disappearance of a young life far too soon will echo across hearts and timelines.