Golf Influencer Paige Spiranac Lands New Job in Grass League's Front Office

29 May 2025

Jeff Lange / USA TODAY NETWORK

Paige Spiranac, the golf influencer who has captivated fans with her powerful social media presence and advocacy for women's sports, has officially landed a major new role in the world of golf. She has joined the front office of the Grass League, an innovative Par 3 golf league that blends professional competition with fan-focused experiences.

Spiranac announced the news on her social media, sharing her excitement about the move and giving fans a peek at what’s to come. “I am joining the front office at Grass League yay!” she exclaimed in a recent post. “I will be focusing on brand development, fan engagement, marketing, content strategy, seeking out new talent, team owners, and acquiring sponsorships.”

The Grass League, which is now in its second season, features both amateur and professional golfers competing in a high-stakes, team-based format. Known for its modern, accessible approach to the game, the league is quickly building a loyal following among younger golf fans and casual sports enthusiasts. Matches are broadcast live on the Golf Channel, allowing fans to follow their favorite players and teams throughout the season.

Spiranac’s role with the league is a natural evolution of her journey in golf. Initially gaining fame as a collegiate golfer at San Diego State University, she later found success as an influencer, combining her passion for the sport with a charismatic online presence. Over the years, she’s become a vocal advocate for making golf more inclusive, particularly for women and younger players. Her addition to the Grass League’s leadership team is expected to bring fresh ideas and help the league attract a broader audience.

In her new position, Spiranac will oversee several critical areas:

Brand Development: Working to enhance the league’s image and make golf more engaging for fans.

Fan Engagement: Creating strategies and events that connect players with fans, including interactive experiences and social media initiatives.

Marketing and Content Strategy: Developing unique campaigns and producing content that highlights the personalities and stories behind the league’s teams and players.

Talent Scouting and Team Ownership: Identifying rising stars and facilitating opportunities for new team owners and sponsors.

Sponsorship Acquisition: Building partnerships with major brands to ensure the league’s financial health and continued growth.

Her appointment has already sparked excitement within the golf community. Industry experts believe Spiranac’s experience and massive following will help the Grass League bridge the gap between traditional golf enthusiasts and the next generation of fans.

The current season features 11 franchises, with the San Diego Munis leading the standings. Fans can tune in to the Golf Channel to watch matches and get behind-the-scenes insights into the league’s unique team-based competitions.

Spiranac’s new role is just one of several ventures she’s involved in, including social media content creation, podcasting, and branded merchandise. She remains a powerful voice for modernizing golf and breaking down barriers in a sport that’s often seen as traditional and exclusive.

As she embarks on this new chapter, Spiranac is set to leave a lasting mark on the sport she loves, reshaping how fans engage with golf and proving that the game has room for everyone.