Becca Bloom Says Her Mom’s Photo Book Is the Most Treasured Keepsake From Her Viral 2025 Wedding
- Jan 7
- 4 min read
7 January 2026
Becca Bloom, the TikTok creator whose extravagant Lake Como wedding in August 2025 became one of the year’s most talked-about events online, recently opened up about what she treasures most from the fairy-tale celebration and it isn’t one of the world-class designers, lavish floral installations or custom stationery that dominated headlines. In a TikTok video shared on January 6, Bloom widely known in the influencer world as the queen of RichTok packed up a custom Louis Vuitton wedding memory box filled with sentimental mementos from her ceremony and reception, but she singled out one item above all others: a photo book her mother wrote for her, filled with pictures from her childhood and personal reflections. It was, she said, the piece that had the deepest emotional value of everything she saved from the weekend.
Bloom’s wedding to software engineer David Pownall on August 28, 2025 at the Villa Balbiano in Lake Como quickly captured the internet’s imagination with its cinematic beauty and opulent details. The event was marked by dreamlike floral designs, laser-cut dinner menus, couture fashion and multi-colored smoke bombs that punctuated the couple’s vows against the Italian mountainside backdrop. For many online viewers the spectacle was about the grandeur, but for Bloom the most cherished aspect was undeniably the personal connection embodied in the gift her mom created.
In the TikTok she posted, Bloom pulled items out of her oversized, trunk-sized Louis Vuitton box one by one, cataloguing pieces of the weekend she planned to treasure forever. She started with her wedding reception dress, the laser-cut dinner menus that matched her invitations, and the shoes she wore during the wedding weekend. Then she revealed the book her mother had put together, a collection of photographs from her life before RichTok fame, including moments from childhood through adulthood. Bloom identified this book as her most valued possession from the wedding, a tactile reminder of her life’s journey and the support of her family over the years.
Her video then cut to preserved roses meant to keep the memory box “smelling good”, a framed copy of their wedding invitations featuring a custom painting of the venue, and the rehearsal dinner menus, which Bloom noted doubled as stylish handheld fans on a warm Italian night. She also included the dress she had signed the official wedding papers in though she revealed she had purchased a duplicate so she could still wear the replica outside of the box at memories she anticipated sharing later.
The contrast between the sentimental and the sartorial encapsulates the duality of Bloom’s presence on social media and in the public eye. On the one hand, she embodies a lifestyle of luxury with designer labels, couture gowns and carnival-like wedding visuals; on the other, her acknowledgment of the photo book reveals a side that values intimate rites of passage and family history over material excess. For her followers, that candid admission offered a rare glimpse beneath the gilt of influencer culture, humanizing a moment that for many had seemed purely aesthetic or performative.
Billowing dresses and elaborate stationery drew thousands of views and likes when they appeared in Bloom’s original wedding content, but it was her mom’s handmade book, a reminder of roots, growth and the passage of time that Bloom chose as the centerpiece of her narrative months after the honeymoon glow faded. Packaging these items, she said, was her way of stashing them away while preserving memories that truly matter. That emphasis on emotional resonance rather than monetary value struck a chord with many commenters online, even as others remain fascinated by her signature brand of influencer opulence.
Bloom’s social media story began in early 2025, when she quickly amassed millions of followers by sharing snippets of a life marked by wealth, style and unexpected relatability. She was named to the Time 100 Best Creators list in 2025 and became a central figure in RichTok, a corner of TikTok where ultra-affluent creators showcase everything from silver-serving breakfast spreads for pets to private plane travel. Despite this glamorous persona, her unpacking video underscored a truth that underlies many weddings that the elements people remember most vividly are seldom the most expensive.
The custom invitations, laser-cut to match Bloom’s wedding aesthetic and presented in a velvet-lined keepsake case, drew widespread attention online not just for their craftsmanship but for the cinematic way Bloom documented them leading up to the wedding. Preserved roses and custom silk scarves were bound for the memory chest as well, each representing a fragment of a weekend that Bloom and Pownall had dreamt about for months. Yet even these artistic flourishes, impressive though they were, took a back seat in Bloom’s reflection to the photograph-filled keepsake her mom had lovingly assembled.
In the video, Bloom’s tone was thoughtful and reflective rather than purely celebratory, a reminder that memory not material was the true legacy of her Lake Como wedding. She didn’t hide the grandeur that drew millions of eyes to her wedding journey, but by elevating her mother’s photo book as the most valued possession from the event she acknowledged something universal: that moments tethered to love, family and shared history outlast the dazzle of designer labels and social media moments.
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