Becca Bloom Faces Backlash as TikTok’s “Marie Antoinette” After Lavish Haul Unboxing

03 October 2025

Becca Bloom, a social media influencer and billionaire heiress known for her opulent aesthetic, is under fire following a widely viewed Hermès unboxing video that sparked sharp criticism and accusations of tone-deaf excess. The video, posted in mid-September, has since racked up more than 14.8 million views as Bloom languidly unzipped a mountain of luxury items, purses, coats, jewelry, vests while lounging amid Hermès orange packaging.

In the accompanying narration she quipped about needing to “stay hydrated for the amount of cardio I’m going to do,” a remark many interpreted as flippant in a moment of conspicuous consumption. The contrast between her lavish display and the day-to-day struggles many face triggered backlash across social platforms. Viewers likened the scene to a modern version of aristocratic excess, dubbing her the “Marie Antoinette of TikTok.”

Commenters responded fiercely. One user lambasted a $30,000 purse purchase as “diabolical,” while others called out the broader “RichTok” trend for magnifying wealth inequality, accusing creators of isolating audiences through unattainable aesthetics. “Tone deaf,” one wrote. Another added, “There’s nothing interesting about [Bloom’s] life beyond her extreme wealth, which she spends in the most predictable, uninspired ways.” (turn0news9)

In public defense, fellow creators raised concerns about the lack of substance in her content, noting that Bloom had given little evidence of charitable giving or purposeful use of her resources beyond brand displays. Some critics further contended that her overrated spending overshadowed any meaningful narrative she might offer. (turn0news9)

Bloom, real name Rebecca C. Ma, has emerged as one of RichTok’s most visible figures. She built a name for herself through lavish lifestyle videos, flashy accessories, and extravagant travel posts. (turn0search10) Prior to her breakout on TikTok in early 2025, she had already cultivated a following on Instagram and built her personal brand around luxury and access. (turn0search6) As of now, she maintains millions of followers across platforms. (turn0search10)

Her accelerated rise has both dazzled and disturbed. In less than a year on TikTok, she captured many eyeballs by leaning fully into branded opulence. But critics say her trajectory also underscores deep tensions in digital culture: where lines between aspiration and alienation get blurry, and where displays of wealth can widen divides rather than inspire.

Supporters argue that Bloom is simply playing by the rules of influencer culture where visibility and spectacle often translate to monetization and status. They say that whether one agrees with her aesthetics is separate from admitting her skill at captivating attention. Still, in a climate where even small missteps can prompt backlash, her unboxing video landed at a precarious juncture.

Among the creators criticizing her was @1ilyp00h, who called Bloom’s account “weird and unnerving” for its untempered opulence in a society of stark wealth disparities. Her criticism centered not just on the flaunting itself, but on how Bloom uses that display and what she offers in its place.

Media observers note that Bloom’s embrace of unabashed luxury resonates with a larger pendulum swing in fashion and social media away from subtlety, toward maximalism and theatricality. While “quiet luxury” has been ascendant, Bloom opts to magnify the indicators of affluence as her signature move. Her sudden visibility symbolizes how influencer culture continues evolving and how quickly shifts in tone can draw both admiration and critique.

The “Marie Antoinette” label is a pointed metaphor: it evokes a figure whose wealth and detachment made her a target of public ire. By referencing it, critics suggest Bloom’s content is less about artistic vision and more about performance in privilege. Whether the comparison is fair or hyperbolic, it illustrates how moral narratives around wealth are reaccumulating in the influencer landscape.

Ultimately, the controversy around Bloom’s video reflects more than outrage at flashy spending. It reveals a moment of reckoning: when status signaling meets cultural scrutiny, especially in spaces where inequality is increasingly visible. For Bloom, the stakes may go beyond likes and views to shaping whether audiences accept her as aspirational figure or dismiss her as a cautionary archetype of opulence without purpose.