Alix Earle Heats Up Mallorca in Cheeky Red Bikini, Revives Podcast Buzz on European Escape

24 June 2025

alix_earle/Instagram

Alix Earle’s summer adventure in Mallorca has the influencer world ablaze, as she turned heads in a daring red bikini, strategic accessories, and sun-drenched spontaneity that perfectly balanced glamour with warmth. Known for her candid charm and resilient authenticity, the 24-year-old TikTok star and podcast host captivated fans as she frolicked along the Mediterranean coast, embraced the island’s vibrant lifestyle, and teased exciting career developments ahead.

Earle’s Instagram set the scene: sun-kissed skin, gold body jewelry catching shafts of shimmering light, and a crimson bikini that spoke volumes of confidence without words. With the ocean lapping at her waist, she punctuated the visuals with a crochet maxi skirt and eye-catching Miu Miu tote, artfully covered but brimming with vacation-ready style. The images were stylish enough for a high-end swimwear editorial, yet they radiated an inviting playfulness rooted in genuine joy—whether she was toasting friends with drinks, lounging on a pink pedal boat, or simply soaking up Mallorcan air.

But Mallorca was just the prologue to a broader European narrative. The jet-setting influencer, recently seen at the Cannes Lions Festival in France, cited micro shorts and laid-back tank tops before embracing high glam in a flowing blue pleated dress at an exclusive event. In each frame, her presence felt both meticulous and effortless proof of a carefully curated yet authentic personal brand.

Earle’s trip doubled as both leisure and strategic momentum. After her higher-profile departure from Alex Cooper’s Unwell Network earlier this year, she let summer’s lightness take hold while subtly hinting at professional resurgence. A composition book photo captioned “Hot Mess with Alix Earle” quietly teased a revival of her signature podcast, reinforcing her narrative as an independent voice with loyal followers and renewed purpose.

Beyond rest and reflection, Mallorca appears to have been a reset point both for her personal brand and upcoming trajectory. The island’s color palette of sapphire waters and vermilion sunsets served as a vivid backdrop for Earle’s aesthetic: bold, unapologetic, but rooted in a sense of homegrown appeal. The red bikini was not just fashion, it was a signal of intent: a return to the spotlight with strength and visibility .

Fans quickly responded, with comments celebrating her body confidence, fashion flair, and radiant energy. Many noted how the combination of beachside candor far removed from backstage celebrity artifice and thoughtful styling underscored Earle’s niche as a relatable icon who thrives at the intersection of aspirational and authentic life content .

Her influencer impact remains undeniable. Long before the Mallorca shots, Earle had left an imprint in both inclusion and commerce. Named to Forbes 30 Under 30 in 2023, the creator wields what’s known as the “Alix Earle effect” a phenomenon where products she praises sell out in hours. From skincare to swimwear, her recommendations translate into real-world demand and multi-million-dollar marketing sway.

Mallorca’s vlog was more than a swimsuit showcase, it was a multimedia canvas. Stylists and photographers were credited in her carousel, highlighting the seamless blending of curated imagery with diary-like storytelling. Viewers got a taste of everything: coastal breeze, bougie beach gear, and unguarded smiles under summer skies a narrative that feels both high-end and lived-in .

The career horizon looking to fall is equally compelling. Earle is set to return to Dancing With the Stars alongside Robert Irwin, a news that marks her growing crossover into entertainment beyond social platforms. That step aligns with her cinematic European journey from red tote-filled shots in Cannes to red-hot swimwear snaps in Mallorca forming a storyline of expansion, not just evolution.

Critics of influencer culture are quick to label such moments as curated or inauthentic spectacles. But Earle cuts through that cynicism. Between beachside revelry and candid vacation clips, she maintains a sense of self not just a persona. She is as likely to highlight wellness glowing in athletic one-pieces that complement, not mask as she is to flaunt fashion. Her openness about struggles with acne and mental health in past interviews adds a layer of credibility to her confidence now displayed under Mediterranean sun.

Mallorca may pass, but these moments signal a broader chapter for Earle: international adventures, renewed creative output, and brand identity rooted in progression. She shows how a well-placed photo, while visually arresting, can also signify transformation, a pivot point between where she has been and where she is going.

Seven hundred words could detail her shades, jewelry, tote bags, sunset hues, and podcast notebooks, but the real story is intangible. It’s a young creator embracing independence, fashion, wellness, and self-directed narrative-building. It’s a content creator not just living a moment, but curating a moment into a mosaic bold reds, gold shimmer, blue waves, and handwritten words that whisper promise.

Alix Earle’s Mallorca escape is glamorous no question but it’s also generative. It’s the start of a season where travel, tantalizing travel kits, swimming suits, and studio lights meld into the next act of Hot Mess, Dancing With the Stars, and whatever comes after that. In Europe she shows relaxation. Behind the scenes she’s hard at work. And her followers? They’ll be watching every wave.