Alix Earle Embraces DIY Glam at the 2025 American Music Awards
- Jun 5
- 2 min read
27 May 2025
In a bold move that underscores her authenticity and relatability, TikTok sensation Alix Earle took the beauty world by storm by doing her own makeup for the 2025 American Music Awards (AMAs). The 24-year-old influencer, known for her candid "Get Ready With Me" videos, documented her red carpet preparation on TikTok, offering fans an intimate look into her process.
Earle began her makeup routine with under-eye patches and moisturizer, setting the stage for a subtle yet elegant look. Opting for soft brown eyeshadow and a neutral lip, she aimed for a natural aesthetic that highlighted her features without overpowering them. "I've never done my makeup for a big red carpet before," she admitted in her video, expressing both excitement and apprehension about the high-definition scrutiny of such events. Despite her nerves, Earle concluded, "I think I did okay," showcasing her finished look with a blend of pride and humility .
At the AMAs, Earle graced the red carpet in a sleek black gown with a scoop neckline, complemented by KWIAT jewelry and embellished sandals. Her decision to handle her own makeup resonated with many, highlighting a shift towards authenticity and self-reliance in the beauty industry.
Earle's choice to do her own makeup is part of a broader narrative of self-acceptance and transparency. She has been open about her struggles with cystic acne, often sharing makeup-free photos and discussing her skincare journey. Inspired by celebrities like Kendall Jenner, Earle has used her platform to encourage others to embrace their natural beauty and to be candid about their insecurities
Adding to her list of endeavors, Earle recently announced her participation in the upcoming season of "Dancing with the Stars." Expressing enthusiasm for the challenge, she plans to vlog her experience, providing fans with behind-the-scenes insights into the competition. "I'm ready to challenge myself," she shared on "Good Morning America," highlighting her eagerness to step out of her comfort zone and embrace new opportunities
Alix Earle's decision to do her own makeup for a major event like the AMAs signifies a shift in celebrity culture, where authenticity and personal agency are increasingly celebrated. By sharing her vulnerabilities and embracing her imperfections, Earle continues to inspire a generation to value self-expression and inner confidence over conventional beauty norms.
As she continues to navigate her rising fame, Earle remains a beacon of authenticity, reminding us that true beauty lies in embracing oneself fully and fearlessly.
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